Team Centric Product Visioning

Helping Companies Shape a Strategy and Product Vision That Team Members Understand, Contribute to, and Deliver On

Would you like to craft a strategy and product vision but unsure how to get there?

Is your team lacking the direction and alignment to execute quickly and efficiently?

Do you fear your roadmap may not have targeted big growth levers?

Are you missing the strategic user and customer insights to make well-informed decisions?

Do you need to generate new and innovative product concepts to expand your business?

Our Product Visioning Approach

We have tested and iterated on our Product Visioning approach for more than a decade and guided dozens of organizations through the steps, including Harvard Business School, Penn Medicine, Acquia, Curriculum Associates, WeSpire, Harvard Business Review, Carbonite, and TuneIn.

 The benefits:

  • Create a long-term strategy and product vision you are confident is heading in the right direction and is supported by your team. The strategy and vision is data-driven, addressing the desired business outcomes and solving customer and user problems. It also takes advantage of brilliance and team genius from across the organization.
  • Boost team execution and velocity by cultivating the team’s involvement and collaboration in the product process. Teams that have participated in the product discovery, strategy and visioning activities are invested, motivated, and engaged to execute on the strategy. The best teams execute not only when they understand the strategy but also when they have contributed to it.
  • Collect foundational discovery insights to drive decision making. The team can successfully establish a vision and product priorities directly tied to business goals and customer/user problems.
  • Establish a successful human-centered approach to product by immersing, educating, and involving your teams in the product discovery, strategy, visioning, and execution process.

How It Works: Cultivating Your Team's Brilliance and Expertise

Our Visioning Approach involves assembling a cross-functional team of internal expertise to shape a solid strategy and product vision in a one-day Product Visioning Workshop.

The strategic activities don’t start on the day of the workshop. Like any team preparing an in-depth game plan, we lay the foundation for success. The three essential steps are:

  1. Team Scouting: Identify the organizational players and understand the landscape to pinpoint team strengths and opportunities
  2. Discovery: Uncover breakthrough user and market insights to drive product direction
  3. Strategy and Visioning: Shape a strategy and product vision through the team-based, collaborative Visioning Workshop
Strategic Rallying

Our Services

We guide and partner with your teams in one or all stages of the visioning process.  

Scouting Program: Team Strengths Assessment and Stakeholder Insights
(2 weeks)

We will conduct a series of interviews and interactive working sessions with the executive team, managers, and individual contributors to identify the key organizational players, pinpoint team strengths, and recognize business opportunities. These insights will guide the subsequent strategy and visioning activities.

Customer Discovery Program: Mapping Out the Problem Space - Identifying and Collecting Breakthrough Opportunities
(4-6 weeks)

To effectively shape your strategy and vision, your team must understand the problem space. I’ll collaborate with your team to gather current insights and discover breakthrough user and market research insights that will guide the strategy and vision.

The Product Visioning Workshop
(One day)

We shape a 3 – 5 year vision of the experience users will have with the product that team members understand, contribute to, and rally behind. The one-day, collaborative workshop will involve cross-functional team members from across your organization.

Coaching Program: Product Discovery and Enablement

Once the team shapes a strategy and vision, they need to take action and successfully execute. I provide coaching to support and guide Product, UX, and Engineering teams as they prioritize roadmap opportunities, ideate on design solutions, and test, measure, and iterate on the product concepts and designs.

Are you ready to align your team on a vision?

Would you like to learn more about how we can work together? Let’s start a conversation.

CONTACT US